With exactly a week to go, the battle for the crown of modern military FPS is about to kick off once again. This year is looking like it could be the most fiercely contested as Call of Duty has been trending down (slightly) in recent iterations, while EA is desperate for Battlefield 4 to take the top spot that Activision has occupied since Call of Duty 4: Modern Warfare.
Marketing has been kicking into full gear of late, with Battlefield 4 just recently getting an ad campaign focused on fan reaction to the multiplayer experience. The online-focused features have been a massive part of Battlefield’s surge, focusing on the game’s “Levolution” mechanic that in theory make for cinematic scripted-like moments but all within the randomness of online matchmaking.
This new trailer is much the same but only, ironically, more scripted. Watch as a man makes heavy work of getting around wide open spaces while reciting a monologue about the game’s awesomeness.
The marketing push for the Battlefield 3 followup, especially more recently, has been tailored almost exclusively towards the multiplayer elements. It has been a little while since fans have heard much from the story side of Battlefield 4. When the game was first announced, footage and trailers of the game’s single-player campaign were pushed out but glimpses of the story have been sparse since then. One could almost be forgiven to thinking that DICE were more focused on the multiplayer aspects of the game after mixed reactions to the game’s initial unveiling in the spring which focused squarely on the campaign. The second new Battlefield 4 trailer, giving the broadest look of the story to date, should put those ideas to rest as it features a ton of interesting content.
Also, the trailer features one of the main characters punching a German Shepard - oddly similar to fan-favorite Call of Duty hero dog Riley - in the face. You have to wonder if DICE are making some kind of statement…
